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An afternoon at the A'DAM Tower on what AI actually is, the work it can take on in a business like yours, and what that is worth.
No coding. No jargon. No slide deck about the future of work.
3 September 2026
Confirmed
Half Day
13:00 to 17:00
30 Seats
Room capacity
A'DAM Tower
The Press Room, Amsterdam
Built for the people who decide. You approve the spend, you carry the risk, and you are the one who answers for the result. Most explanations of AI are pitched either far below that job or far above it. This one is pitched at it.
You leave with your own company mapped by an agent, not with notes about what one could do.
Nothing to prepare, nothing to bring, and nothing you have to show the room.
You don't need another slide deck about AI. You need to understand it, and see it work on your own company. That's what this afternoon delivers.
A clear understanding of what AI is and isn't, in plain language
What an agent actually is, shown doing real work rather than described
A map of your company website, drawn by an agent while you watch
A first move with an owner against it, written down before you leave
Where the law applies to you, and why nothing you saw needs defending
A certificate of attendance
Most AI events talk at you for an hour and send you home impressed and no better off. This one spends its middle hour on your actual company, mapped by an agent while you watch, working out what a machine could take on, what is safe to hand over, and what should never leave a person.
You leave able to explain AI and agents to your own board, with one thing to start and someone's name against it.
Agents, Shown Not Described
One running live on a real task, so the word stops being abstract.
Your Own Company, Mapped
Not a case study. Your business, drawn by an agent while you watch.
A First Move With an Owner
One thing to do next, one person to do it. On paper before you leave.
Compliance Built In
Where the law applies to you, handled as we go, not bolted on at the end.
Dashboard Access
Your company map and everything from the afternoon, saved to your account.
Certificate of Attendance
Recognised training aligned with EU AI Act Article 4.
The Four Pillars
The four pillars every AI rollout stands on. All four are taught across the afternoon, and you leave able to run your own business against them.
You do not need to replace what already works. The four pillars add AI to the business you already run, one step at a time, so you keep trading while the capability builds where it matters most.
Every pillar reinforces the others. Start with one, and the rest follow naturally as your organisation matures.
Keep existing systems running
AI works alongside what you already use. Nothing gets ripped out.
Add AI to how you already work
Start where the impact is highest and expand progressively.
Train people at their own pace
Build AI literacy across your team without overwhelming anyone.
Scale compliance as you grow
EU AI Act obligations are built in from the start, not bolted on later.
Doors at 13:00, first module at 13:30, finished by 16:15, drinks until 17:00. Understand it, see what it can take on, point it at your own company, and leave with a first move.
Doors, coffee
Arrive, get a coffee, meet the room.
Module 1
HardwareThe whole picture, in plain language
One module, no jargon, and deliberately light on the technical detail. What these systems genuinely do, what they cannot do, and where the marketing stops matching reality. Then the one distinction that matters: a chatbot answers, an agent does the work. It takes a goal, uses tools, and comes back with the job finished. We show one running live rather than describing it on a slide, which raises the honest question a board has to answer: where does this run, and where does your data go while it does.
You'll leave with
Module 2
ToolsWhat you can hand over, and what you get back
The heart of the afternoon. We go through the everyday work a business like yours already carries: the quoting, the reporting, the answering, the chasing, the writing nobody enjoys. Which of it AI can genuinely take on today, which of it is still a promise, and what handing it over is actually worth in hours and in money. Real examples from companies your size, with the numbers left in.
You'll leave with
Break
Coffee, and the view.
Module 3
PeopleWhat an agent finds when you point it at your own website
We point an agent at your company website and let it work. It reads every page it can reach, follows where they lead, and draws the whole thing as one picture. Most people have not seen their own company laid out this way, and it is usually bigger and older than they expected. Then the useful conversation: who owns each part of this, who would notice if one changed, and what here should never be left to a machine.
You'll leave with
Module 4
ComplianceWhere the law applies to a company like yours
The floor under the other three pillars, named out loud. What the EU AI Act actually asks of a company that uses AI, what it does not, and why what you saw this afternoon already sits on the right side of it.
You'll leave with
Close
Written down before anyone leaves
One thing to do next, one person to do it, written down before you leave. Picked from the shortlist you built in Module 2, so it is a real piece of work with a number against it rather than a good intention. The difference between an interesting afternoon and something that changes on Monday.
You'll leave with
Drinks
Stay as long as you like. Bar until 17:00.
Everything shown in this room was built to sit inside the EU AI Act from the start, because that is the company's actual product. You will not sit through a compliance lecture. You will simply find that nothing you saw needs defending, and you will know exactly why.
Once it's full, the next date opens.
You know AI matters but haven't had the time or the right context to figure out what to actually do about it.
You need to lead the AI strategy, not delegate it. An afternoon of clarity is worth more than months of guessing.
You need AI built into how the business runs, not bolted on. Straight answers and a clear place to start.
You need to make informed decisions about AI investment. Understand what's real, what's hype, and what the law requires.
Floor 19 · Amsterdam North
Overhoeksplein 1, Amsterdam North. Doors from 13:00, coffee on arrival, and the bar is open from 16:15 until 17:00. Directly across the IJ from Amsterdam Central Station by free ferry (3 minutes) or a 10-minute Uber.
Overhoeksplein 1
1031 KS Amsterdam, Netherlands
How to get there
Free ferry
Buiksloterweg ferry from Amsterdam Centraal, every 5 min, 3 min crossing
From Centraal
Ferry terminal behind the station (3 min walk), then 1 min to the tower
By car
Underground parking at Overhoeksplein, directly below the tower
From Schiphol
Direct train to Centraal (15 min), then ferry across
Once it is full, the next date opens.
€495
per person · excluding VAT
Includes the afternoon, all materials, refreshments and drinks afterwards, your dashboard access (retained after the event), your company map and your certificate.
